The History of Human Insight​

Since 1980 on a mission to help individuals, teams and organisations contribute optimally to strategy execution.

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How it all started

Human Insight opened in 2000, but research and development of the strategic assessment and framework started in the 1980s. Founding partner Peter Robertson started his research while working for KPMG, investigating how people contribute to the execution of the strategy. In the following years and under the wing of KPMG, the research insights led to the development of a range of analytical tools in the form of assessments.
In the late 1990s, one of the diagnostic tools was called the AEM-Cube® assessment and gained a lot of traction within KPMG and in particular a group of consultants leading change and transformation assignments. In particular, the strategic assessment tools were used during the HP/Compaq merger.

The founding of Human Insight

In early 2000 and during the height of the Silicon Bubble, the company Human Insight was born, headquartered in London. The management team consisted of a series of management consultants and was led by Rick Price. The main focus of Human Insight was to help organisations in their transformation process and to properly manage the people side of this transition.
Human Insight logo

The development of certification training

As a company, Human Insight developed certification training in 2002 so that other practitioners and consulting professionals could implement the tool within their organisation. In the Netherlands, GITP, an assessment organisation, became a business partner and user of the tool. Other Human Insight clients included the merger of BT, Prudential, KPN and Getronics and Heineken.

Human Insight goes international and welcomes Richard and Sebastian

From 2002 to 2015, Human Insight grew internationally and certified practitioners around the world. As of 2015, the organisation jumped its own Growth-Curve and managed to identify business partners in the form of London Business School, Nyenrode Business University, Purdue University and Ashridge Business University. In 2015, Richard Robertson and Sebastian Hamers joined the organisation and enabled a digital transformation of the company. Develop an online platform so that anyone in the world can set up Human Insight assessments and be trained in their application. 
History Human Insight 1980/2015

Impact of Brexit

In 2018 Human Insight moved their headquarters from London to The Hague due to the consequences of Brexit and now has its office at Zuid Holland 7, The Hague. It was also in 2018 that further investment was made in the digitisation of Human Insight through the creation of an online certification process that was launched under the banner of Human Insight Academy. The Academy is an online platform that includes both certification training and online modules that cover a wider range of organisational development topics.

The birth of Human Insight Solutions

In 2020, Human Insight Solutions was launched to share the insights and best practices compiled over the course of two decades. Human Insight Solutions helps organisations, L&D professionals, HR and consultants to maximise the use of insights that Human Insight has to offer.

How do we look back on that?

Proud and determined. We look back on more than 34 years of scholarly and practice-based research. Studies supported and published in Harvard Business Review and in the Social Science Research Network (SSRN). Our tool itself is also used as a framework in numerous business books.

Over the past 20 years, we have helped over 5,000 organisations, trained over 2,500 certified people and provided assessments to over 100,000 people. And there will be many more in the future. Because Human Insight believes that the health and success of organisations is determined by the people who work there. And we love helping organisations find and harness this potential. Today and for many years to come!

History Human Insight 2015/2020

Case Studies

Read research and case studies made by our team in collaboration with our partners.

Scientific Research

Read more scientific research on the AEM-Cube, cognitive diversity and the Growth-Curve.


The team at Human Insight is largely responsible for the history. Get to know them here!

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