Make cognitive diversity your competitive advantage.
The AEM-Cube is an evidence-based behavioural assessment that aligns the cognitive diversity of your people and teams with their strategic priorities to help them deliver optimal performance.
What the AEM-Cube measures
The AEM-Cube maps three dimensions of people’s cognitive styles that shape how people think and act in complex environments.
Attachment
The attachment axis shows whether a person naturally gains their energy and confidence mostly from interacting with people or content.
Exploration
The exploration axis gives an insight into whether a person instinctively prefers exploring new possibilities or would rather optimise existing ones.
Managing complexity
The managing complexity axis will visualise whether someone is naturally inclined to go in-depth in their areas of interest or has a general view connecting many elements.
Why these concepts matter
These three concepts turn how people think and behave into clear signals for your business. They show who will naturally drive innovation, who will optimise and deliver, who will focus on team and client wellbeing, and who will excel in products and processes. This helps leaders align people and their talents with the company's strategic objectives. It helps to shape teams and roles with intent, reduce friction and improve performance and execution on every level.
The Growth Curve
Every organisation, team and project is constantly evolving along a pattern called the Growth Curve: an initial period of slow growth characterised by a focus on renewal and innovation, followed by a period of growth acceleration and a focus on operational excellence, and lastly a period of slowing growth and a focus on optimisation. Understanding this Growth Curve allows you to recognize current and upcoming strategic challenges and priorities for your organisation.
The AEM-Cube with the Growth-Curve
The AEM-Cube visualises where your people naturally contribute to and excel in this Growth Curve. This will allow you to build teams that are able to anticipate these phases and execute on each of them with maximum efficiency.
How the AEM-Cube works across
individual, team and organisational levels
The AEM-Cube provides insight at multiple levels, helping organisations align people’s contributions and their strategic priorities from the ground up.
Individual level
Personal insight and development.
Understand personal thinking patterns, natural strengths and potential blind spots to improve self-awareness and professional effectiveness.
Key applications
- Personal development planning.
- Career path alignment.
- Executive coaching.
- Clarity in communication styles.
Typical insights
- Natural strategic contribution.
- Source of energy and motivation exposed.
- Potential development areas.
- Stress triggers and responses.
Team level
Collective patterns and dynamics.
Reveal how different thinking styles combine, clash or leave gaps, enabling teams to leverage diversity and address blind spots in executing their strategy.
Key applications
- Team composition and design.
- Effective collaboration.
- Conflict resolution.
- Optimal execution of strategy.
Typical insights
- Cognitive diversity patterns.
- Uncovering missing contribution styles.
- Sources of friction.
- Complementary partnerships.
Organisational level
Strategic patterns and
culture.
culture.
See patterns within and across departments that influence adaptability, innovation capacity and execution effectiveness at a full scale.
Key applications
- Organisational restructuring.
- Change readiness assessment.
- Talent strategy alignment.
- Cultural transformation.
Typical insights
- Organisational culture characteristics.
- Departmental thinking patterns.
- Leadership style distribution.
- Strategic execution gaps.
What organisations gain from using the AEM-Cube
The AEM-Cube helps organisations use cognitive diversity to improve collaboration, execution and drive performance at every level.
Real-world applications
AEM-Cube seamlessly integrates into talent, team, leadership and organizational development initiatives. Whether you're building high-performing teams, developing leaders or transforming culture, AEM-Cube provides the cognitive insights that drive meaningful change.
Individual Performance
Use AEM-Cube in coaching, hiring and development to align people’s natural cognitive styles with their roles. Understand how candidates and employees naturally think and work, enabling better selection decisions and more targeted development interventions.
Team
Performance
Use AEM-Cube in shaping teams, surfacing tensions and identifying team strengths and gaps in their strategic execution. Get insight into how people communicate, cooperate and naturally deliver results, enabling an optimal strategic dialogue and targeted team-building interventions.
Organisational Performance
Use AEM-Cube to map cognitive patterns across your organisation and identify execution gaps. See where innovation, optimisation and risk awareness are concentrated or missing so you can shape roles, teams and talent priorities to support the organisational strategy.
Leadership Performance
Use AEM-Cube in executive coaching and leadership development to sharpen self-awareness and decision-making within leaders and leadership teams. Understand how leaders naturally balance people, ideas and risk, allowing them to adapt their style, lead others more effectively and create conditions for optimal performance.
Get certified to work with the AEM-Cube
Our concise yet thorough certification process ensures that you get a deep understanding of the underlying behavioural constructs of the AEM-Cube. After getting certified, you will be able to interpret profiles accurately and apply the insights effectively, wether it's in development, coaching or team settings. Completing the course allows you to use the AEM-Cube completely independently, either in your organisation or as an advisor for your own clients.
Human Insight Academy
An online programme that guides you through the AEM-Cube framework using video modules, assignments and an exam. This pathway can be followed at your own pace and is ideal for individuals or distributed teams who prefer flexible learning with structured guidance.
In-Person Certification
A one and a half day interactive training led by an AEM-Cube certification expert. This format includes hands-on exercises, case simulations and direct feedback followed by an exam, building confidence and skill in applying the AEM-Cube in real organisational situations.
Human Insight Platform
Once certified, practitioners gain access to the Human Insight Platform where they can administer assessments, generate reports and apply the AEM-Cube across individuals, teams and organisations.
What the AEM-Cube process looks like
The AEM-Cube is an online assessment that fits smoothly into development, team and organisational programmes.
Invite participants
Individuals receive a secure online invite to complete the AEM-Cube questionnaire at a time that suits them.
Complete the assessment
Participants answer a series of questions about their natural tendencies, usually taking no more than 10 minutes.
Receive report
Results are presented in clear, actionable reports at individual, team and organisational levels, visualising cognitive diversity across your scope.
Translate into action
Reports can be used in leadership programmes, team sessions and talent discussions to inform decisions, roles, collaboration and development priorities.
Assessing an entire team can be done in a matter of days. Explaining the process, filling in the questionnaires and debriefing the results can be done in a swift timeline. The most interesting part is putting these insights into practice. This can be done by a trainer or advisor, a business leader or even a member of the team.
Comprehensive reporting and insights
The AEM-Cube provides structured insights at individual, team and organisational levels.
Individual level
- Personal cognitive profile with detailed explanations.
- Visual representation of attachment, exploration and complexity preferences.
- Development insights and collaboration strategies based on cognitive style.
- Both self-image and 360 degree feedback reporting available.
Team level
- Mapping cognitive diversity for your team.
- Complementarity analyses and looking at potential gaps in cognitive styles.
- Collaboration patterns and potential friction points.
- Actionable team development recommendations.
Organisation level
- Organisation-wide scan on cognitive diversity.
- Leading indicator for performance blockers and potential gaps.
- Alignment between organisational strategy and culture.
- Organisational development recommendations.
Trusted by organisations and institutions worldwide
AEM-Cube is grounded in over 30 years of behavioural science and used across industries.
Research Foundation
- Evidence-based behavioural frameworks linking insight to business performance
- Referenced in academic and management literature
- Proven impact on alignment, adaptability and sustainable growth
30+
Years of validated assessments
20+
Years of research
80,000+
Supported individuals
1,200
Organisational applications worldwide
Are you ready to put our insights into practice?
Reach out to learn more about the AEM-Cube, how it works and what it can do for you, or just to share ideas.