Quality of Interaction (Qi Index)

Improve the quality of interaction between your people in your organisation

As companies grow, so do the layers of complexity. With these added layers, the quality of interaction between people in an organisation can be seriously compromised. Many companies try to solve this problem by looking at different ways of organisational design or structure. At Human Insight, we have come up with a different way to solve this problem, namely: the Quality of Interaction approach (Qi Index).

Do you want to know how this approach can be used for your organisation? Make an appointment now:

The Qi Index in short

The Quality of Interaction Index, developed by Alison Reynolds and David Lewis, is an assessment tool that provides insight into the human side of change. The Qi Index maps out organisational strengths and weaknesses in terms of how people interact and how it impacts performance.

There are behaviours that need to be strengthened and let go. This to make the best use of diverse talents and perspectives of our people. The Qi Index identifies these behaviours. The Qi assessment does this by focusing on the behaviours that enhance psychological safety and cognitive diversity within the organisation in order to facilitate a generative environment.

Qi Index

The Qi Index in practice

The Qi Index is a strategic assessment used in organisations around the world. The insights from this assessment help people collaborate and build consensus around the generative and non-generative behaviours that directly impact performance and strategy execution. The Qi Index is the start of a dialogue to create a team and organisational environment that supports high-performance through the way in which we interact. The tool also provides insight into:

Which behaviour is generative, non-generative and which are directly related to performance. We believe that people are naturally eager to learn and develop. Our insights help them discover their full potential and connect this to strategy.



What kind of cooperation prevails within the organisation or between departments. Our insights ensure that organisations have continuous insight into team performance, diversity and contributions. This enables organisations to (continue to) build sustainable teams and self-managing teams.
How cognitive diversity helps to improve the performance of organisations by recognising and appreciating differences between one's own perspective and that of others. Our tools and insights make cognitive diversity measurable. As a result, teams and organisations can be better classified.

How psychological safety ensures that people feel able and free to be and express themselves which has a direct impact on creating an ideal working environment. We help organisations to align strategy with people and teams, thereby improving individual, team and organisational performance.

Behaviour at work

Which behaviour is generative, non-generative and which are directly related to performance. We believe that people are naturally eager to learn and develop. Our insights help them discover their full potential and connect this to strategy.

Cognitive diversity

How cognitive diversity helps to improve the performance of organisations by recognising and appreciating differences between one's own perspective and that of others. Our tools and insights make cognitive diversity measurable. As a result, teams and organisations can be better classified.

Collaboration between people

What kind of cooperation prevails within the organisation or between departments. Our insights ensure that organisations have continuous insight into team performance, diversity and contributions. This enables organisations to (continue to) build sustainable teams and self-managing teams.

Psychological safety

How psychological safety ensures that people feel able and free to be and express themselves which has a direct impact on creating an ideal working environment. We help organisations to align strategy with people and teams, thereby improving individual, team and organisational performance.

The Qi Index for teams

Identifying interaction patterns for performance.

The Qi Index is an assessment tool that identifies interaction patterns within teams. These interaction patterns are mapped so that it is clear how and where they can be improved. With the aim of optimising both individual and team performance, but also creating better collaborations. Do team members know each other’s strengths? Then they can capitalise on these effectively. What results is an improvement in the execution of strategic team goals and overall team performance.

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The Qi Index for organisations

Facilitating culture change for growth.

For organisations, the Qi Index maps which behaviours within the organisation are generative as how cognitively diverse the organisation is. The Qi Index helps create a working environment where people feel comfortable enough to dare to express themselves fully. This increases psychological safety and creates an inclusive culture.

What can the Qi Index do for you?

The Qi assessment is facilitated by certified practitioners. These provide clear insight into the impact of strategic choices on the human side of the organisation. It also provides insight into how to develop an environment that encourages generative behaviour. The Qi Index maps various behaviours within business units. This makes it possible to respond to them effectively and collectively, in order to optimally implement the organisational strategy.

Would you like more information about this tool or read about how this assessment works in practice? Contact us today or check out our business cases!

Schedule a meeting for more information

Schedule a no-obligation 30-minute call to see if the Qi Index suits your needs. Schedule an appointment at your earliest convenience.

How does the Qi Index work?

The Qi Index is designed to initiate change and support and improve the following:

  • Organisation-wide transformation programmes.
  • The optimal execution of strategy.
  • Leadership development (for leaders responsible for creating an environment in which others can lead well).
  • Team development and coaching.


Contact us today if you want to receive more information about the Qi Index.

About the Qi Index

Below is a short explanation of what the Qi is and what this tool can be used for.

Play Video about Quality of Interaction

Organisations such as

Mercedes, Maserati, Network Rail, Credit Suisse preceded you in using the Quality of Interaction approach. Get a grip on cultural aspects such as psychological safety and cognitive diversity and understand how they impact performance. Receive practical tools to address and work with performance within the company.

Developed through

a unique collaboration between London Business School, Ashridge Business School and Human Insight. Organisations from all over the world participated in this study aimed at mapping organisational behaviour. Use the insights of other organisations to avoid having to reinvent the wheel.

More insights

and support for managers, C-suite and HR to adequately intervene where necessary. Especially investing in the business and teams where performance is lagging behind. Other initiatives to measure engagement are often one-dimensional. You are doing well or you can do better. The Qi offers more insights.

Become Qi certified!

Besides using the Quality of Interaction assessment with, for example, your own organisation, you can also become a certified Qi practitioner. As a certified Quality of Interaction practitioner you can put the knowledge you acquire during the training into practice at other organisations.

The training helps you understand how to deal with customers when using the Qi Index. It also helps you to discover cultural behaviour and it teaches you how to coach, consult and connect the customer based on the insights provided by the Qi Index.

The assessment is aimed at activating things and bringing about change. It supports and improves in:

  • Strategy Execution Approaches;
  • Team coaching;
  • Leadership development;
  • Organisation-wide transformation programs;

The training is available fully online in our Human Insight Online Academy. This means that you can complete the training where and when it suits you.

If you are interested in becoming a certified Qi practitioner yourself or if you would like to receive more information about the certification course, please get in touch with us via the contact form below. Or apply for the course directly.

Apply now!

Interested in the Qi Index?

Contact us!

The insights from our Qi Index can help you successfully execute strategy, build sustainable teams and improve individual, team and organisational performance.

Get started right away with the psychological safety and strategic diversity within your team or organisation.

Get in touch with us via the contact form.
We can also be reached directly at: +31 (0)6 53611976.

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