The History of Human Insight​

The origin of Human Insight

Human Insight opened in 2000, but research and development of the strategic assessment and framework started in the 1980s. Founding partner Peter Robertson started his research while working for KPMG, investigating how people contribute to the execution of the strategy. In the following years and under the wing of KPMG, the research insights led to the development of a range of analytical tools in the form of assessments.
In the late 1990s, one of the diagnostic tools was called the AEM-Cube® assessment and gained a lot of traction within KPMG and in particular a group of consultants leading change and transformation assignments. In particular, the strategic assessment tools were used during the HP/Compaq merger.
In early 2000 and during the height of the Silicon Bubble, the company Human Insight was born, headquartered in London. The management team consisted of a series of management consultants and was led by Rick Price. The main focus of Human Insight was to help organisations in their transformation process and to properly manage the people side of this transition.
As a company, Human Insight developed certification training in 2002 so that other practitioners and consulting professionals could implement the tool within their organisation. In the Netherlands, GITP, an assessment organisation, became a business partner and user of the tool. Other Human Insight clients included the merger of BT, Prudential, KPN and Getronics and Heineken.

From 2002 to 2015, Human Insight grew internationally and certified practitioners around the world.

In 2015, Richard Robertson and Sebastian Hamers joined the organisation and enabled a digital transformation of the company. Develop an online platform so that anyone in the world can set up Human Insight assessments and be trained in their application. As of 2015, the organisation jumped its own Growth-Curve and managed to identify business partners in the form of London Business School, Nyenrode Business University, Purdue University and Ashridge Business University.

In 2018 Human Insight moved their headquarters from London to The Hague due to the consequences of Brexit and now has its office at Zuid Holland 7, The Hague. It was also in 2018 that further investment was made in the digitisation of Human Insight through the creation of an online certification process that was launched under the banner of Human Insight Academy. The Academy is an online platform that includes both certification training and online modules that cover a wider range of organisational development topics.

In 2020, Human Insight Solutions was launched to share the insights and best practices compiled over the course of two decades. Human Insight Solutions helps organisations, L&D professionals, HR and consultants to maximise the use of insights that Human Insight has to offer.

Over the course of 20 years, we have worked with 1100+ organisations, provided more than 100,000+ people with assessments and trained more than 3000 practitioners. Practice-oriented research is published in Harvard Business Review and in the Social Science Research Network. And the tool itself has been used as a framework in numerous business books.