AEM-Cube® Certified Practitioners

Are you AEM-Cube certified?
Then add your certificate to your LinkedIn profile.

What challenges can an AEM-Cube Certified Practitioner help with?

The AEM-Cube® is used internationally by Certified Practitioners to help individuals, teams and organisations grow sustainably.
  • Defining people’s strengths and natural capacity to contribute to change in different environments
  • Supporting interpersonal communication and collaboration
  • Mapping your leadership style and role within the organisation
Team dynamics
and performance
  • Nurturing mutual appreciation and understanding
  • Understanding people’s focus, priorities, and behaviour
  • Analysing the dynamics of any given team, even as the composition or environment of the team or organisation changes
  • Predicting the team’s potential to deliver growth in the different phases of the company’s life cycle
Sustainable growth for organisations
  • Connecting the optimal contributions of people and team to achieve the strategic objectives in the organisation
  • Leveraging organisational growth through personal growth
  • Helping realise innovation, self-management and agile change processes

40+ nationalities

People from over 40 countries have been using the AEM-Cube assessment.

0.90+ reliability

Cronbach's Alpha is above 0.90 for all construct, meaning the internal consistency is more than adequate compared to industry standards.

1500+ organisations

People from over 1500 organisations have been using the AEM-Cube assessment.


The Comparative Fit Index (0.818) and Root Mean Square Error of Approximation (0.064) indicate the tool has a solid base for construct validity.

Strategy driven

Used by individuals, teams and also organisations with over 42000+ employees to improve the link between people and strategy.


Qualified and experienced practitioners running all worldwide sessions, providing new insights to individuals, teams and organisations.

What is the AEM-Cube®

The AEM-Cube® is an assessment that maps how people naturally process knowledge and how they prefer to deploy their own expertise while contributing to growth in the scope of an organisation’s life cycle.

The AEM-Cube was developed by Peter Robertson and is backed by more than 20 years of research and practical application, helping individuals, teams and organisations worldwide, identify people’s natural growth potential and link it to strategy planning and execution.

Are you looking for an AEM-Cube certified coach in your area?

Contact us if you are looking for an AEM-Cube Certified trainer or coach in your own geographical area. We have several coaches and partners at your service, located worldwide.

Filled in AEM-Cube on CXO niveau

Enhance team performance

The insights delivered by the AEM-Cube® define the levels of cognitive diversity in the team, providing the necessary elements to create awareness into each person’s own qualities and behaviours, and  the team’s potential to deliver growth in the different phases of the company’s life cycle. 

Impact of cognitive diversity

Cognitive diversity in teams has a direct impact on how people solve challenging situations; people show a mix of different problem-solving behaviours, like collaboration, identifying problems, applying information, maintaining discipline, breaking rules, and inventing new approaches.

AEM-Cube® Certified Practitioners use the insights of the assessment and their own expertise to help individuals and teams learn to best manage the qualities of people to achieve strategic goals, while solving complex challenges.

Build the right team for the right time

The AEM-Cube® explores three key dimensions of change and growth: Attachment, Exploration and Managing Complexity.

Together these three dimensions create an image that describes an individual’s natural and unique capacity to perform and contribute to the processes of growth and change within an organisation’s life cycle.

By combining these individual pictures and getting a better image of the team, the strengths of the team are quickly mapped. This cognitive diversity map predicts the team’s potential to deliver growth in the different phases of the company’s life cycle. 

These insights are used to achieve sustainable growth in changing environments. The natural, diverse talents of each team member are utilised while, at the same time, personal and team development is achieved, helping realise innovation, self-management and change processes; we call this Strategic Diversity.

360-degree vision of people and teams

The insights delivered by the AEM-Cube® can involve the individual’s self-perception and include the perceptions of others that have closely collaborated with that person. 

The self-perception is based on inner reflection and knowledge of one’s feelings, thoughts and behaviours throughout time and in diverse settings. 

The perceptions of others are often based on the perceived behaviours of a person in a specific role in a temporary setting.

Complementary insights for teams and organisations

The insights delivered by the AEM Cube® assessment show the levels of cognitive diversity in a team or organisation; the natural capacity of people to contribute to growth in different settings, and it is often included in projects driven by performance and results. 

Some environments have shown to be a better fit to fully utilise the talents present in cognitive diverse teams. Research has shown that teams performing more effectively treat mistakes with curiosity and a shared responsibility for the outcomes. As a result, people can express their thoughts and ideas without fear of social retribution. The environment they created through their interaction was one of psychological safety. 

The Quality of Interaction assessment maps the levels of psychological safety in an environment and and connects them to the levels in which people feel they can make the best use of their talents to help their teams deliver results and help the organisation grow.

The Two Traits of the Best Problem-Solving Teams

To learn more about the research that links cognitive diversity, performance, and psychological safety, read the article published by Alison Reynolds and David Lewis, The Two Traits of the Best Problem-Solving Teams.


Identify the capacity to deliver results in the organisation’s life cycle

Team dynamics

Promote team dynamics that make people’s talent flourish

Sweet spots

Connect people’s focus and sweet spots to strategy execution

Talent development

Respectful and effective use of people’s natural talents

Natural contribution

Contribute how, when and where people naturally deliver better results.

High performance

Realise innovation, self-management and agile change processes.

Common language

Develop a common language to enhance team performance.

Case study: Untapped potential of the IT department

How a Fortune 500 Lifestyle Retailer successfully transformed their online customer experience by mapping and utilising untapped potential within their IT departments’ AEM-Cube® positions: a case study

"Breathing new life into any company is not a mystery, it is just a matter of finding and deploying energy. Once an organisation understands what energises its employees, it can tap into the under-used  potential to continue or regain succes. We did that with the help of Human Insight, and the AEM-Cube is ideally suited to help provide teams and people the insights into what drives them to perform."

- Tabitha Scott

AEM-Cube® Validity Study - 2021

How does the AEM-Cube compare to other globally used assessment tools?

Several consultants, coaches, and practitioners working with the AEM-Cube have recently indicated an interest in how the AEM-Cube dimensions relate to dimensions of other frequently used instruments, such as the NEO-PI-3 (also known as Five-Factor Model, OCEAN or Big Five; Costa & McCrae, 1992), the Hogan Personality Inventory (HPI; Hogan & Hogan, 1992), and the DISC Theory (Marston, 2013). Investigating the relationship between the AEM-Cube and these questionnaires might provide valuable insight into the traits underlying the AEM-Cube dimensions.

How complex change can be tackled at a team level: a practical example of Nestlé Purina

What do performance, leadership, cognitive diversity and psychological safety have in common?

If you don’t immediately think of something concrete, don’t worry. In this business case, we will tell you how these concepts are all connected. We do this by means of a practical example. In this article, you can read all about the consulting process that Nestlé, the largest food and beverage organisation in the world, is currently undergoing to improve performance and sustainability.

Interested in becoming AEM-Cube certified?

The online AEM-Cube Certification Training is the place to start. This course provides you with everything you need to start using the AEM-Cube.